Piracy affects a film’s success in every sector. Unfortunately, the system of self-censoring has evolved into an overzealous restriction. Television is especially strict with the channels’ own quality control department deciding whether a scene should be censored per the “code of conduct” and broadcasting standards. Even a title that has passed censorship for theatrical release is not guaranteed to pass censorship for television. Regulators prohibit the theatrical exhibition of any title featuring smoking, nudity, or extreme violence.
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Chinese martial arts films, Bollywood titles, and Korean dramas have long been favorites for Pay TV viewers while Latin American soap operas have a growing audience.Ĭensorship is another major hurdle for any film hoping for distribution in Indonesia.
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While programming on local Pay TV channels is much more international than that of Free TV, it often features regional Asian content rather than U.S. Pay TV penetration is incredibly low at 11%.
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However, local programming is extremely popular with many of the productions done by the Free TV broadcasters themselves, including popular drama series and talent shows. Free TV broadcasters control the majority of the television sector. Indonesia is home to one of Asia’s most competitive and fastest growing television markets, ranking third in the region after China and India.
Only a handful of English language independent films are imported each year. Popular foreign cinema includes Thai, Japanese (drama and horror), and South Korean films. Furthermore, international independent imports are mostly regional Asian films, not Western titles. Film importing and distribution is dominated by PT Nusantara Sejahtera Raya and its subsidiaries who sub-distribute movies on behalf of all major Hollywood studios and control the majority of film imports. Independents have few options when trying to close a deal for theatrical release. Younger viewers, who make up the majority of online streamers, are more attracted to U.S. SVOD services specifically offer a greater amount of international programming. Censorship for VOD release is laxer than theatrical and television standards, allowing a wider variety of content. Accessible, affordable content is slowly turning viewers away from illegal streaming websites. There were 143.26 million internet users in Indonesia in 2017, rising 7.9% from 2016. The emerging VOD market offers some hope for independent films. In addition, the popularity of local Indonesian, Hollywood major studio, and regional Asian films have reduced demand for U.S. In Indonesia, independent films face a number of obstacles including the near monopolization of theatrical imports, strict censorship, and high levels of piracy.
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